Jamwon 40.6

Built-in billboards building

Jamwon 40.6 is a five stories private commercial building located in one of the busiest district of Seoul, where public space is traditionally limited to the minimal car and pedestrian circulation, with very few green and open areas. Due to the high neighborhood density, business activities climb up into the buildings to use the entire commercial surface available, filling the facades with signboards that are often covering the architecture behind them.

The project is using elements such as signboards, largely available on the site, and nature inspired art, as identity makers of a new urban landmark.

A metal tree structure wraps the corners of the building to support the multicolor brick skin and to bear the fruits of commercial signboards. The inside circulation also wraps the building taking the visitors around the mass creating five completely different interior spaces.

On the outside higher corner, the most visible from the main boulevard, the metal tree supports the main signage system ending up in a trellis for the roof terrace. On the lower corner an art piece, a tree square column nest with nine black clay eggs by Cesario Carena, offers shelter to several couples of urban birds: but it will also stand as a reminder of the necessity to consider, even in such a dense and busy environment, nature and its periodic cycles as a fundamental element of our everyday life.

Gallery

Credits

progetto > MOTOElastico [Simone Carena | Marco Bruno], DO Studio [Baek, Jin-Hyun]
localizzazione > Jamwon Dong, Seoul (Korea)
tipologia >edificio commerciale
superficie > 450 mq
cronologia > 2005 – 2006
crediti fotografici > MOTOElastico